Alex Fullerton (Mitchell)

BRINGING YOUR BOOK TO LIFE

Inside your introduction

CakeThe introduction may appear at the start of your book, but don’t get caught up trying to perfect it before you write the rest of the manuscript. Many new authors are surprised and relieved to find that it’s usually the last chapter to be finalised!

Trying to write the introduction before you start the book is like trying to describe… Continue reading

Grab your moment in the sun

The time around your book launch is critical. It’s the easiest time to get media, even though you are probably at your most exhausted. You’ve pushed and pushed to get your final edit done, then the proofreading, the design and the printing. Frazzled but elated, you’ve celebrated with a few well deserved champagnes at your book launch, and now… Continue reading

Networking – can you learn to love it?

You are doing work you truly believe in, writing books and changing the world. There’s only one catch. You can’t change the world if no one gets to find out about you. Networking is an essential ingredient in your business success, and yet many people struggle to find the joy in it.

You know I run a not for profit… Continue reading

Why Book Coaching?

Sitting here with a fresh coffee and a hot croissant, I remember how blessed I am. I’m not in a fancy café in the sunshine, I’m sitting at my desk, working on the weekend. Not everyone’s cup of tea (or coffee), but it’s my choice. It’s all my choice; I’m doing what I love, helping people bring their book ideas… Continue reading

Africa – from the mouths of babes

I was going to write something about the amazingly incredible time my family spent in East Africa over the summer holidays, but there was so much to say I didn’t know where to start (yes, writer’s block happens to editors too!). Then I saw the notes my 13 year old daughter had made for a presentation to her youth group… Continue reading

Work/life balance – learning not to work so hard at it

This year I’ve committed to practising work/life balance.  Yes, yes, I did think I’d made that commitment for each of the seven years since I set up a business working from home, but it turned out I’d only made a commitment to worrying about it.  In my defence, this commitment was backed up by a comprehensive action plan,… Continue reading

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