The Real Story of Building A Successful Business

Do you have lots of ideas to share your expertise but still no book?

Having a fabulous idea for a book is one thing, but turning it into a fabulous published book is another. There’s so much to say and so many people you want to reach.

Writing a book is a little like baking a cake. You can have the highest quality, most irresistible ingredients, but if you don’t put them in a cake tin to mould them into shape, you’ll end up with a big sticky mess at the bottom of the oven. All that effort wasted.

Planning your book out, giving it structure and direction will give you a purpose-built mould for your creativity. You will be able to share what you know in a way that draws your reader in, so they can hear what you have to say and benefit from your knowledge. You will shine as the expert and create a bond with your reader that leaves them wanting more.

Hi, I’m Alex Fullerton. I am a guide on your writing journey, always there to unravel ideas, answer questions, provide options and move you quickly and efficiently to the day when you hold your book in your hands.

When I started Author Support Services 13 years ago I was a single mum without a support network. After 20 years in admin, with a gift for helping businesses make their writing accessible and understandable, the decision to move into editing was easy. As a born nurturer (I now have seven children in a blended family), my goal was to help others shine their brightest. Client demand quickly saw the business grow into a full book coaching and self-publishing service with a team of specialists to ensure every step in the publishing journey is covered.

These days I have a consultant role in the business, making sure you get the support you need to stay in the driver's seat through the process of publishing.

If you would like to read more about my story of my unconventional life, my experiences in the Boxing Day tsunami with my children, and my journey back into life and business click HERE.

With my busy lifestyle, I need to make my business efficient so it fits into the time I have available. Just like me, as a small business person, you need to make sure that every dollar and every hour you spend is worthwhile.

You believe in what you are doing and want to make a difference in the world,
but you must balance this with being professional and successful.

If you’ve got a book idea cooking inside you, or a partly written book that needs a little nurturing to get it over the line, consider the support of someone who spends every day bringing books to life.

Contact me today to book a powerful strategy session, just you and me, to fine-tune your project and gather a recipe book full of ideas and inspiration.

Click the magazine covers below to read articles about Alex's journey

Alex Fullerton

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Profile – After surviving the Boxing Day Tsunami with her two children, Alex was driven to make the most of life. She set up her successful business and a not for profit organisation to help other women.

Muse – A road accident has changed the way Alex views the world, and her business. These days she heads a team of specialists and retains a consultant role in the company.

Our Team

Tanja Gardner

Tanja Gardner – Editor

Tanja Gardner has been a professional word-nerd for over 12 years. As a copywriter and book editor, she loves helping heart-based authors and businesspeople to clearly communicate their core messages.

She’s edited nearly 15 books with subjects that range from investment to engineering, software to spirituality, and human resources to hormone balance.

Natasha Higgins

Natasha Higgins – Admin support, copy editor and proofreader

Natasha is a professional copy editor and proofreader who enjoys working on a wide range of topics, including health and wellness, self-help, parenting and travel. Working closely with authors to refine and polish their writing, Natasha believes great teamwork brings great results.

Natasha was previously editor of Kids on the Coast and Kids in the City parenting and lifestyle magazines in South East Queensland and has also completed a Graduate Certificate in Editing and Publishing. She loves life with her family in the Sunshine Coast hinterland, having spent her childhood in Central Queensland and her early adult years living in the UK and travelling the world.

Sylvie Blair profile photo Oct 18

Sylvie Blair – Book Designer

Sylvie has worked in the book trade, newspaper and advertising industry for over 20 years. Her expertise in creating beautifully designed books has been her passion and never are two books the same. Her role in guiding authors and providing them with a positive experience is what keeps authors coming back to work with her multiple times. Authors adore her work and she exceeds their expectation of how their book will look.

Sylvie is a pro with using Adobe InDesign, Illustrator and Photoshop tools and will always ensure a smooth process from mock-up ideas to completion of the book design.

Angela Bio

Angela Reedman-Polinski – Author Marketing - Journalist & Digital Content Developer

Angela is a professional freelance journalist, marketing and content writer. Having written professionally for over 18 years, she has developed newspaper articles, press releases, website content, editorials, book reviews and technical support documents across a myriad of topics. She particularly enjoys working on community, health and education based projects with a strong desire to educate and inform about lesser known issues and challenges. 

With a degree in Communications majoring in Journalism and Public Relations as well as a host of certifications in the writing industry, she can provide you with the words you need.

Wendy Millgate-Stuart

Wendy Millgate-Stuart – Editor (Dip. Edit. Pub.)


Wendy Millgate-Stuart has been an editor and author mentor for non-fiction writers since 2008. She prides herself on personal attention to every client, and particularly loves working with authors who inspire positive change. Her favourite genres are spiritual/religious, self-help, health/wellness and memoirs.


Wendy was editor and feature writer for a Brisbane lifestyle and community magazine for two years. She has edited over 50 books and is currently re-discovering her joy of writing.

Honey Illustrator photo

Honey Randall – Illustrator

Honey is a Queensland girl through and through, and has tried living in a few locations around the Sunshine State. She enjoys drawing and writing, and works mostly digitally with the occasional piece using traditional pencils and pens. 'Happy day out on the Sunshine coast' is Honey’s first children’s book and she plans on becoming a full time illustrator.

Aliah Lennox profile photo Oct18

Aliah Lennox – Illustrator

Aliah is a published illustrator and high school high school English teacher from SE Queensland. She believes that fostering a journey of creativity, discovery and expression is the role of a lifetime. Her goal lies in inspiring people to love reading and find their own inner artist.

Jessie Gore profile photo

Jessie Gore – Illustrator

Jessie is an illustrator and artist living and working in Melbourne where her works have been published in both print and online. She works mainly with pencils, watercolour and inks and loves creating loveable characters and dreamy whimsical scenes.