Do you have lots of ideas to share your expertise but still no book?

Having a fabulous idea for a book is one thing, but turning it into a fabulous published book is another. There’s so much to say and so many people you want to reach.

Writing a book is a little like baking a cake. You can have the highest quality, most irresistible ingredients, but if you don’t put them in a cake tin to mould them into shape, you’ll end up with a big sticky mess at the bottom of the oven. All that effort wasted.

Planning your book out, giving it structure and direction will give you a purpose-built mould for your creativity. You will be able to share what you know in a way that draws your reader in, so they can hear what you have to say and benefit from your knowledge. You will shine as the expert and create a bond with your reader that leaves them wanting more.

Hi, I’m Alex Fullerton. I am a guide on your writing journey, always there to unravel ideas, answer questions, provide options and move you quickly and efficiently to the day when you hold your book in your hands.

When I started Author Support Services 13 years ago I was a single mum without a support network. After 20 years in admin, with a gift for helping businesses make their writing accessible and understandable, the decision to move into editing was easy. As a born nurturer (I now have seven children in a blended family), my goal was to help others shine their brightest. Client demand quickly saw the business grow into a full book coaching and self-publishing service with a team of specialists to ensure every step in the publishing journey is covered.

These days I have a consultant role in the business, making sure you get the support you need to stay in the driver's seat through the process of publishing.

If you would like to read more about my story of my unconventional life, my experiences in the Boxing Day tsunami with my children, and my journey back into life and business click HERE.

With my busy lifestyle, I need to make my business efficient so it fits into the time I have available. Just like me, as a small business person, you need to make sure that every dollar and every hour you spend is worthwhile.

You believe in what you are doing and want to make a difference in the world,
but you must balance this with being professional and successful.

If you’ve got a book idea cooking inside you, or a partly written book that needs a little nurturing to get it over the line, consider the support of someone who spends every day bringing books to life.

Contact me today to book a powerful strategy session, just you and me, to fine-tune your project and gather a recipe book full of ideas and inspiration.

Alex Fullerton

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The Team

Tanja Gardner

Tanja Gardner – Editor

Tanja Gardner has been a professional word-nerd for over 12 years. As a copywriter and book editor, she loves helping heart-based authors and businesspeople to clearly communicate their core messages.

She’s edited nearly 15 books with subjects that range from investment to engineering, software to spirituality, and human resources to hormone balance.

Tamara Protassow-Adams

Tamara Protassow-Adams – Structural Editor

Tamara is a structural editor of non-fiction books and has been working in the editing and copywriting space for over eight years. She's edited for individual authors, the KPI program and Hay House UK, and enjoys helping authors realise the vision of their book as a real object in the world.

Tamara keeps out of mischief by going long-distance walking with her crew, who call themselves the Prancers. They've completed the 50km Oxfam walk and The Bloody Long Walk (35km) to raise funds for Mitochondrial Disease.

Natasha Higgins

Natasha Higgins – Admin support, copy editor and proofreader

Natasha is a professional copy editor and proofreader who enjoys working on a wide range of topics, including health and wellness, self-help, parenting and travel. Working closely with authors to refine and polish their writing, Natasha believes great teamwork brings great results.

Natasha was previously editor of Kids on the Coast and Kids in the City parenting and lifestyle magazines in South East Queensland and has also completed a Graduate Certificate in Editing and Publishing. She loves life with her family in the Sunshine Coast hinterland, having spent her childhood in Central Queensland and her early adult years living in the UK and travelling the world.

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Neasa Nic Dhómhnaill – Fiction Writing Coach

Neasa is a published author in both non-fiction and fiction with a speculative fiction focus. She is currently attending a Masters of Arts in Creative Practice, specialising in creative writing, at IT Sligo, Ireland. Neasa actually published her first book through Author Support Services. Don’t Tell Me to Get Over It is a non-fiction work written during her previous life as a psychologist.

Neasa’s expertise is in teaching story writing technique, including plot structure, character development and creative prose. Neasa’s passion is to inspire emerging writers to connect to their inner creative voice and help them to express themselves through the written word. Through these technical skills and connection to creativity, Neasa helps authors achieve writing goals they have always dreamt of.

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Sylvie Blair – Book Designer

Sylvie has worked in the book trade, newspaper and advertising industry for over 20 years. Her expertise in creating beautifully designed books has been her passion and never are two books the same. Her role in guiding authors and providing them with a positive experience is what keeps authors coming back to work with her multiple times. Authors adore her work and she exceeds their expectation of how their book will look.

Sylvie is a pro with using Adobe InDesign, Illustrator and Photoshop tools and will always ensure a smooth process from mock-up ideas to completion of the book design.


Zonya Bird – Graphic Designer

Zonya Bird has over 35 years of experience as a graphic designer and is experienced in using Adobe Indesign, Photoshop and Illustrator programs, producing creative design solutions for our author's needs.

She is based on the Sunshine Coast now but started out in the UK studying General Vocational Design covering interior design, fine art, photography, 3D design, art history and graphic design. Zonya specialised with a Higher Diploma in Graphics where she flourished with the creativity, attention to detail and organisation she brings to client projects today.

Krishna with phone

Krishna Everson – Marketing Consultant

Krishna Everson is a published writer and magazine columnist and has shared her knowledge for leveraging the written word to reach more people since 2008. Her career began during the heyday of newspaper advertising in the early 80s before expanding into digital media, website design and publicity.

Her specific skillset includes article writing, WordPress, Mailchimp and writing for SEO to help maximise your reach to prospective readers and new clients. Krishna will make sure your keywords, blog, website content and press releases are taken care of through our variety of author support marketing packages.

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Honey Randall – Illustrator

Honey is a Queensland girl through and through, and has tried living in a few locations around the Sunshine State. She enjoys drawing and writing, and works mostly digitally with the occasional piece using traditional pencils and pens. 'Happy day out on the Sunshine coast' is Honey’s first children’s book and she plans on becoming a full time illustrator.

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Aliah Lennox – Illustrator

Aliah is a published illustrator and high school high school English teacher from SE Queensland. She believes that fostering a journey of creativity, discovery and expression is the role of a lifetime. Her goal lies in inspiring people to love reading and find their own inner artist.

Jessie Gore profile photo

Jessie Gore – Illustrator

Jessie is an illustrator and artist living and working in Melbourne where her works have been published in both print and online. She works mainly with pencils, watercolour and inks and loves creating loveable characters and dreamy whimsical scenes.

Magazine articles

Click the magazine covers below to read articles about Alex's journey

Profile – After surviving the Boxing Day Tsunami with her two children, Alex was driven to make the most of life. She set up her successful business and a not for profit organisation to help other women.

Muse – A road accident has changed the way Alex views the world, and her business. These days she heads a team of specialists and retains a consultant role in the company.

The Real Story of Building A Successful Business

Book Alex as a Speaker

Alex Fullerton is a book coach, book editor, workshop facilitator, keynote speaker, networking group founder, and most of all is an author’s best friend.

Through her work with Author Support Services, Alex helps authors and business people explore ways to share their story, showcase expertise and stand out in a crowded market.

Her speaking style makes her a breath of fresh air with a genuine desire to support authors in their writing journey. She is fun, down to earth, and has an incredible knowledge of the book writing and publishing process. The audience will learn, they will laugh and most of all they will discover the hidden truth about what it takes to write a book and build a solid business around it.

Alex draws on 14 years of publishing experience, helping many hundreds of authors to bring their book writing dreams to reality.For those same ten years, she has been running the not-for-profit Sunshine Coast Women Entrepreneurs, helping business women to learn and grow in a community of collaboration rather than competition. This combination of business skills, industry expertise and an authentic desire to help others shine their brightest, makes her sessions a wonderful mix of understanding, learning and community building.

“Very informative. Well structured and easy to follow”

For all the speaker information visit here

Sunshine Coast Women Entrepreneurs Network

Not for profit networking, business workshops and support.

The Sunshine Coast Women Entrepreneurs was a not for profit group founded by Alex Fullerton in 2006 to support women in business.  It closed at the end of 2018 so Alex could focus on her health.

Over 13 years, membership swelled to over 2000 highly motivated and focused women entrepreneurs who connected regularly to share experiences, inspire and support each other. Alex arranged trainers on a variety of business skills who presented workshops at each meeting, so every member walked away with tangible skills that could be implemented in their business after each session.

As a not for profit group, Alex’s facilitation of the group, as well as the speakers' time, was donated in the spirit of sharing. The sharing of wisdom and the support of other women entrepreneurs cannot be bought or sold; it is something we gift because we care. We are all in business together in this beautiful corner of the world, helping each other to reach our potential and share our unique messages.