Publishing a Book to Grow Your Business

Looking for a new approach to grow your business? If so, have you ever considered publishing a book?

Most people assume that it takes a special kind of person to publish a book—that you must be a passionate writer who stays up at night dreaming about plot twists, character motivations, arcs, etc. But what about publishing a book to grow your business?

Self-publishing has made publishing a book more accessible than ever, and business professionals have taken notice. Alex Fullerton joins Robin Cutler, the Director of Ingram Spark, to discuss how she works with business people to create concise, compelling, and comprehensive books that complement their business and increase their professional standing. Listen to the podcast or read the transcript and learn how publishing a book makes sense for your business.

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