When printing (we print with Ingram Spark, however this applies to most printers), many authors are unsure whether to use Standard CMYK colour or pay extra for the Premium colour printing option.
This is a quandary our author Keith Louie had when printing his children’s books, Kei’s Legend of the Rainbow and Kei’s Legend of the Stars. He originally printed in Premium colour because of the beautiful illustrations by Jessie Gore. However this meant he had to add an extra dollar to the retail price, which didn’t sit well with him as children’s books need to be affordable, no matter how beautiful they are.
Keith was delighted to see that printing in Standard colour retained the beauty of the illustrations. Although you can tell the difference when you see the images side by side, when customers receive the book printed in Standard (CMYK) colour they are not comparing the two options and still find the illustrations stunning.
Sometimes Standard is the colour choice to get your beautiful book to the public at the right price.