Author Support Services | Bringing your book to life

The Real Story of Building a Successful Business

In this warts and all interview with Cas McCullough, we chat about what it’s like to create a business from scratch and make it successful. This is real-life stuff, not ‘polished for socials’. It’s a few years old, back when I had a different surname. Cas wrote a wonderful book Your Brilliant Un-Career, about taking the leap into entrepreneurship, so she knows what it’s like to work hard doing what you love. 

Everyone has a story of how they started and why they do what they do. This is my story of me, of Author Support Services, of my family, of tragedy and triumph. We talk about getting caught in the Boxing Day tsunami with my little kids and how that shaped the years ahead and spurred me on to entrepreneurship. It’s a little different business origin story from many, but hey, maybe we are all a little different.

In the end, it’s all about finding your place where you can make a difference and make a living, supporting each other on this crazy ride and celebrating the juggle of work, family and life. 

Alex Fullerton is an author’s consultant and self-publishing specialist at Author Support Services, based on a pineapple farm in the Sunshine Coast Hinterland, Australia. She has spent the last sixteen years working with business people to create concise, compelling, and comprehensive books that complement their businesses and increase their professional standing. Alex is supported by a dedicated team who provide a full self-publishing service, from planning to printing and promotion.

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