What Is an Imprint?

The dictionary tells us that an imprint is

Noun: a mark or impression left behind by printing, pressing or stamping.

Verb: to imprint is to leave your mark, either physically or figuratively. Now there’s a verb that speaks to many authors’ motivations.

Little wonder then, that in the publishing world, an imprint is the publisher’s trade or brand name for a specific group of works.

Your imprint name is different to your author name, which is the name you are writing a single book under. It’s also different to your publisher name.  Are you confused yet?

Find out how it all works on a blog I wrote for IngramSpark here…

Alex Fullerton is an author’s consultant and self-publishing specialist based on a pineapple farm in the Sunshine Coast Hinterland, Australia. Author Support Services offer online courses in self-publishing as well as a full suite of professional services for the self-publishing author. Plan, edit, design, print and promote and bring your book to life.

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